TrackTrendy
TrackTrendy is our own privacy-first, cookieless analytics product: tracker, ingest pipeline, query layer and billing, all built in-house by the collective. Client sites on our hosting plans get it as their dashboard.
Clients get an analytics dashboard with their hosting plan, and for a while a third-party engine powered it. That meant every report depended on infrastructure we did not control, with per-site costs that scaled against us.
So we decided to own the whole stack outright. The catch: the portal was already live, so the swap had to be invisible to the people using it.
We built a native analytics engine with a dedicated Postgres event store and a 1.5 KB vanilla JavaScript tracker served from a Cloudflare Worker. The ingest pipeline handles bot filtering, browser and OS parsing, referrer classification, UTM capture and salted daily visitor hashing with 30-minute sessions. Then we moved the whole history over: 130,677 events and 54,387 sessions across 29 domains, plus 506,090 rows of Google Analytics history imported in 8 seconds, verified by 1,218 automated validation checks that all passed.
The production cutover took one supervised morning and the portal UI stayed byte-identical, so clients never noticed the engine change. TrackTrendy now runs 29 sites on infrastructure we own end to end, with Stripe billing live and zero third-party analytics fees. An AI assistant reads the same data and turns it into plain-language insights in chat.
- Product design & platform architecture
- Analytics engine & Postgres event store
- 1.5 KB tracker served from a Cloudflare Worker
- Data migration & cutover validation
- AI insights assistant & Stripe billing
- Live at app.tracktrendy.com ↗
Own the engine, not just the dashboard.