Founder Built
Founder Built is a four-week program that teaches non-technical founders to build software with AI. We built the entire funnel behind it: site, lead magnet, quiz, blog and payments.
A landing page making that promise has to be its own proof, so the whole funnel was built the same way the program teaches: AI-first, from copy to code.
It had to go live fast, carry a lead magnet, a quiz, a blog and payments, and do all of that without off-the-shelf funnel software.
The site is a static Orbit CMS build on Cloudflare Pages with a scroll-scrubbed hero video and self-hosted fonts. The lead magnet is a 21-page PDF field guide generated straight from an HTML source file and gated behind Orbit lead capture. A 10-question quiz generates a downloadable CLAUDE.md project brief, 12 blog posts are seeded on a drip schedule with client-side publish dates, Stripe checkout is wired for the 997 euro program, and the quiz logic is covered by a runnable Node test against the real page script.
thefounderbuilt.com is live end to end: quiz to brief, email to field guide, Stripe to program. Leads land in the Orbit CRM, blog posts publish themselves on schedule, and the funnel practices exactly what the program preaches.
- Funnel strategy & AI-first copywriting
- Web design & static build on Cloudflare Pages
- 21-page PDF field guide behind lead capture
- 10-question quiz generating a project brief
- Stripe checkout & 12-post drip blog
- Live at thefounderbuilt.com ↗
The funnel is the proof.